Network Your Business Through Social Media

Twitter and Facebook is almost a requirement now for any online home business. Today, over 70% of home business owners have a Facebook or Twitter account and are actively asking prospects to follow them or to become a fan. Prospects, on the other hand, are actually looking for the social media logos on a home business web site as an indication of legitimacy and transparency.

So why do these accounts matter? Because it leaves you with the opportunity to have an open and transparent discussion with a core group of prospects who will, in turn, provide great feedback and brand advocacy for your business across the web.

The social media environment gives you an enormous opportunity to solicit reviews (both positive and negative) from your core followers who will create fantastic, credible content and reviews which will be indexed by Google, Yahoo, Bing, and a number of other search engines. This creates the most phenomenal internet marketing tool for aspiring small home businesses’. Facebook alone presently honors 80 million active members worldwide and is still growing. By merely placing your ideas and opinions on the dashboard of the almighty Facebook, possibilities abound that it will be viewed by members around the world. This is the epitome of Global Networking. An instant message in the wink of an eye and technology in the information age creates possibilities of skyrocketing one’s business to immediate success like it has in no other era.

The greatest sensation aboutTwitter and Facebook is that these social media sites turn your business messages into online automation. Numerous services have popped up where you can post something in one service and have it pop up on the other, isn't that a tremendous labor savings that these public spirit minded social networks are doing for us?

Lastly, Twitter and Facebook is most important to your success. It’s all about writing great content that is meaningful to others. It is not just about what you are doing at that moment, but even more importantly, what you are thinking about that has relevancy to others. Remember, prospects follow you to learn something about you and about the things that interest you. Show your expertise and you will gain followers and more importantly, build your business.